Pilot-first rollout for apparel brands

Embedded virtual try-on built for brand teams that need proof, not platform sprawl.

OnFits now leads with a brand workspace for catalog import, embedded try-on rollout, recommendation controls, and pilot analytics. The consumer app stays reachable in the background, but the public story is finally aligned with the monetization path.

Mid-market apparel first

The offer is now designed for DTC and mid-market fashion teams that need confidence and conversion gains, not consumer app growth.

Pilot before scale

Commercial motion is simple: launch a focused pilot, measure the funnel, then graduate successful brands into recurring SaaS.

Fast implementation surface

Catalog import and a single JS embed remain the wedge so rollout stays lightweight for design partners and internal brand teams.

B2C stays in reserve

Consumer functionality remains reachable and valuable, but it no longer competes with the brand story on the public site.

Brand Workspace

Pilot operating view

B2B Focus

Rollout

30-45

day pilot

Install

1

JS snippet

Review

5

core funnel metrics

Catalog import and product eligibility review

Widget rollout across PDP, cart, and key merchandising placements

Recommendation overrides and copy controls for brand-safe messaging

Commercial activation once pilot terms and KPIs are approved

Consumer app still available

Existing B2C functionality remains reachable for users and future expansion, but it no longer anchors public acquisition or pricing.

Pilot Scorecard

Funnel instrumentation is part of the offer.

Widget open rateTracked
Try-on startsTracked
Try-on completion rateTracked
Add-to-cart from engaged sessionsTracked
Order conversion from try-on trafficTracked

Core Product

The flagship product is the brand dashboard, embed widget, catalog import, and analytics path.

Affiliate-led marketplace language, consumer subscription upsell, and broad social positioning are deprioritized so the team can sell and ship a tighter B2B motion.

Catalog import and product readiness

Upload products, review try-on eligibility, and keep rollout data in one workspace.

Embedded try-on widget

Install a JS snippet on PDP, cart, and selected placements without rebuilding your storefront.

Recommendation controls

Tune placement copy, styling, and product overrides to create better cross-sell moments.

Pilot funnel analytics

Track widget opens, try-on starts, completions, add-to-cart actions, and orders.

Pilot Flow

A focused 90-day motion starts with one landing page, one intake flow, and one pilot story.

The public surface now points brands into a real pilot intake instead of a static waitlist. From there, the work is operational: onboard, install, measure, and convert.

Narrative Change

Homepage, brand page, and in-app brand copy now point to embedded try-on for apparel brands instead of leading with the consumer wardrobe product. That gives sales, onboarding, and pricing the same story.

01

Book a pilot

Start with a focused onboarding review for a mid-market apparel catalog and rollout plan.

02

Import and install

Upload the catalog, mark eligible products, and place the widget with a single JS snippet.

03

Configure onsite behavior

Set placement rules, copy overrides, domains, and recommendation logic before launch.

04

Review pilot KPIs

Measure the onsite funnel and use real pilot data to move into recurring SaaS.

Next Step

If B2B is the priority now, keep B2C alive but stop letting it drive the company narrative.

Use the consumer product as future moat and supporting proof. Use the brand workspace as the current business.